You’ve invested in a talented IT team, rolled out top-tier technologies, and you’re ready to make your next great IT hire.
But the struggle is real; you’re not receiving quality applications.
Could the culprit be your job advert?
In this comprehensive guide, we’ll walk you through the ins and outs of optimising IT job adverts for maximum visibility and impact.
Why take our word for it?
Because at Coburg Banks, we’ve got a proven track record of matching IT talent with stellar opportunities.
The Importance of Keywords
Understanding Keywords
Keywords aren't just buzzwords; they're the phrases job seekers type into search engines.
These are the hooks that snag attention and should be as integral to your job advert as the required qualifications.
Researching Relevant Keywords
Use tools like Google Keyword Planner and SEMrush to find keywords that are not overly competitive but still popular among job seekers.
Words like "Software Developer," "JavaScript," and "Cybersecurity" might pop up.
Implementing Keywords
Use these keywords naturally within the text, especially in crucial sections like the job title and qualifications.
For example, instead of using "IT Professional Needed," opt for a more precise title like "Cybersecurity Analyst Wanted in Birmingham."
Utilising SEO Strategies
Meta Descriptions
A compelling meta description featuring your chosen keywords could significantly increase click-through rates.
This is essentially your advert’s shop window, so make it count.
Headers and Sub-headers
Employ header tags (H1, H2, etc.) in your job adverts.
For instance, your job title could be the H1 tag, while sub-sections like 'Responsibilities' or 'Qualifications' could be H2 tags.
Backlinks
While it's more relevant for blogs and articles, don’t underestimate the power of a backlink.
Share your job advert across different platforms and get it mentioned on reputable sites to improve its search ranking.
Leverage Social Media
Choosing the Right Platform
You’re more likely to find your next IT genius on LinkedIn or GitHub than on Instagram.
Leveraging the appropriate social media platforms can make a significant difference.
Sharing Strategies
Don’t just post your advert and forget it. Share it at different times and encourage your team to do the same.
This multiple exposure strategy is more likely to capture attention.
Engaging with the Community
Ask questions, run polls, or share inspirational stories related to the IT sector.
The more engagement your post receives, the more visible it will become.
The Role of Analytics
Metrics to Track
Keep an eye on views, CTR, and quality of applications. These metrics will provide valuable insight into your advert’s performance.
Adjusting Strategies
You can't manage what you don't measure. Use the gathered data to make adjustments. Maybe certain power words are leading to more clicks. Here are some to consider for your IT CVs.
Visual Elements
Importance of Imagery
The human brain processes images 60,000 times faster than text. Include high-quality images or even short videos related to the job role or company culture.
Optimising Images
Remember to include image alt text and to keep the image file size minimal to improve the page’s loading speed.
Creating a Mobile-Responsive Advert
An increasing number of job searches are conducted on mobile. Ensuring your job advert is mobile-responsive can vastly improve your reach.
Case Study
We once helped a client in the fintech sector who was struggling to attract the right candidates for a Senior Developer position.
After revising the job title to "Senior Java Developer for Fintech Company in London" and incorporating the strategies listed above, their application rate doubled in a week.
Conclusion
In today's competitive job market, a well-optimised job advert is your first line of defence in attracting the right talent.
With a bit of keyword research, SEO savvy, and engagement strategy, you can significantly improve your advert's visibility.
Don’t have the time or resources to optimise your IT job adverts? Leave it to the experts at Coburg Banks.
We not only assist in crafting killer IT job adverts, but we also offer a plethora of services such as evaluating IT candidates through effective interview techniques and even help in building a strong IT candidate pipeline.
Feel like you’re ready to make a genuinely stellar IT hire? Contact us today!
Additional Resources
For a light-hearted take on the job market, have a look at 10 of the Strangest Jobs You'll Ever Read About and if you're interested in improving your workplace productivity, check out 11 Habits to Become Successful.
